Internationalization and the city’s competitive identity

Promote the development of an internationalization strategy and competitive identity, defining a city brand based on the differential features, on the strategic positioning of Terrassa and on public-private cooperation, consistent with the economic, environmental, social, cultural, tourism and sports vision of Terrassa.

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GLOBAL CONTEXT

Current situation

Demographic trend

Terrassa could reach a population of 246,000 inhabitants by 2033. Attraction of metropolitan population due to the effects of the evolution of the real estate market.

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FUTURE PERSPECTIVES

DOCUMENTATION FOR THE DIAGNOSIS